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| PRESS CONTACT: Shigeyoshi Fujiwara Corporate Communication, Faith Inc. ir@faith.co.jp TEL: +81-3-5776-6255 FAX: +81-3-5776-6256 |
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Faith forms alliance with Voice-Bank, Inc., Top Provider of Audio Blogs in High-growth Field of Game & Blogs - Game and Blog Posting Service “Bloga” Launched - |
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| Tokyo-December 7, 2006---Faith, Inc, (hereinafter referred to as “Faith”) has formed an alliance with Voice-Bank, Inc. (hereinafter referred to as “Voice-Bank) in the field of games blogs, and in collaboration with “Kerolog (Frog Blog),” a voice blog portal operated by Voice-Bank, has launched “Bloga (Blog Game),” a game blog site where users can simultaneously submit audio material and motion images. The Ministry of Internal Affairs and Communications announced a total of 8,680,000 blog users as of March 2006, and this number is said to have increased to 20,000,000 according to current IT media surveys. The use of blogs by individuals as a form of communication media has become a new social phenomenon. In tandem with this, the number of users enjoying media communication outside the realm of games, such as on-line game users who make “text” and “image” entries in blogs to describe events occurring in games, is on the increase. Faith operates “ShowGAME,” a site that introduces on-line games through images and blogs. “ShowGAME” provides a “motion image affiliate advertizing system” that incorporates image data copyright protection and distribution path tracking technology, official game motion images and, in addition, a “word-of-mouth motion image distribution system” for distribution of motion images for posting into blogs. Voice-Bank operates “Kerolog,” a blog service that allows audio contributions for pod-casting. “Kerolog” can be used to automatically attach an audio player to a blog simply from a phone recording, making it easy for users to enjoy audio blogs. Operation using phone recordings is easy to understand, even for PC beginners, making this a popular service. The affiliation between the two companies will enable blog and game users to submit and distribute blogs with official motion images and voices closely connected. As the first step in the process, we have launched “Bloga,” a game blog contribution service to provide a new form of communication that allows users to contribute individual voice diaries combined with images. Through its alliance with Voice-Bank in the field of game blogs, Faith plans to expand its promotion business of new-user acquisition by reinforcing affiliations with various on-line game companies and, in addition, to accelerate the growth of the Faith Group by strengthening its undertakings in the high-growth affiliate advertising market. |
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| About Voice Bank | |||||||||||
| Voice bank developed and operates “Kerolog (Frog Blog),” a voice blog system that allows users to publicize audio recordings as blog entries from telephones using VXML technology and has taken the leading role in podcasting in Japan, contributing to the launch of a wide range of podcasting sites. Voice Bank is also in charge of the Japanese headquarters for the Portable Media Expo, an exhibition that is a focal point for podcasting information, software and hardware held in America in November this year. For more information, visit http://www.voice-bank.co.jp/ |
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| About Kerolog | |||||||||||
| Kerolog (Frog Blog) is a podcast-oriented voice blog service that allows users to create Weblogs by voice. Voice blogs can be easily created simply by making a recording from a telephone via the VoiceXML gateway and using the voice player blog system to save a voice file in the user database and make an open access setting for articles contributed from the management screen. Current cumulative total of registered members: 25,000. For more information, visit http://www.voiceblog.jp/ |
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| About ShowGAME | |||||||||||
| ShowGAME is a site that introduces on-line games through images and blogs. In addition to official motion image materials, the site also offers appealing information such as news and introduction to game blogs as well as various merchandises. Solutions are supplied with the aim of acquiring new users through tie-ups with various game companies by making the “motion image affiliate advertising system” and official game motion images available for viewing on the official ShowGAME site and, additionally, providing the “word-of-mouth motion image distribution system” for distribution of image blog parts for posting on to blogs. For more information, visit http://www.showgame.jp/ |
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| About Faith, Inc. | |||||||||||
| Faith was the first company in the world to design and apply “ring tones” for mobile telephones and expanded its business activities not only within Japan, but also into 21 countries throughout the world including North America, Europe, the Asia-Pacific region and South America. Moreover, the company provides electronic money service used for settlement of accounts for on-line games, music distribution and e-commerce. In the United States, Faith also provides mobile telephone services (MVNO service) targeted towards a specific customer segment. In the future, Faith further aims to be a high added-value service company through the creation on a global scale of “a new scheme for the distribution of digital contents” in various environments such as mobile telephones and PCs. For more information, visit http://www.faith.co.jp/ |
| ©2006 Faith, Inc, All Rights Reserved. |