PRESS CONTACT:
Shigeyoshi Fujiwara
Corporate Communication,
Faith Inc.
ir@faith.co.jp
+81-3-5776-6255
 
Faith launches trial opening of gShowGAMEh,
a gaming convenience store.

- Offering word-of-mouth marketing tools that allow posting of official game images in blogs -
 
Tokyo-August 3, 2006---Faith, Inc. (Faith) (TSE: 4295) has announced the trial opening of gShowGAMEh, a gaming convenience store (http://www.showgame.jp/), which offers a distribution link service that allows individuals to post official game images in their blogs.

This service introduces gamers to a variety of information from the official websites and news releases of the various game companies. It offers information about blogs which act as word of mouth communication between gamers, how to capture games, and game-related products. By facilitating access to all kinds of information for enjoyment of the gaming lifestyle, our goal is for this information service to be a ggaming convenience store,h or a place where gusers will come for all their gaming needs.h
What is ShowGAME, a gaming convenience store?

ShowGAME uses official game images to introduce gamers to the latest titles released one after the other. It also offers a link service that enables easy access to information about official websites, gaming blogs, and how to capture games. Additionally, there will be monthly drawings for original products co-sponsored by game makers. This service allows gamers to gencounterh with each individual game that is released, and at the same time provides information that enhances enjoyment of those games a hundred times. And as we gear up for the transition from this trial service to the formal service, we will be collaborating and cosponsoring with game companies more and more on promotional activities.
Through ShowGAME, Faith will expand its gcreation of a new scheme for the distribution of digital contentsh into the field of word-of-mouth marketing promotion, thereby invigorating the entire game market.
 
About CROSSWARP
CROSSWARP supplies major content- and media-providers with web applications such as E-commerce ASP and a variety of software utilizing the Internet viral marketing engine gCROSSMARCRh and Digital Rights Management (DRM) technology. With the spread of the broadband online environment, the rise of Consumer Generated Media (CGM), and an expansion of Peer-to-Peer (P2P) networks amid an environment of dramatically changing marketing and promotion trends, CROSSWARP aims to propose a groundbreaking marketing and advertising technique through its various web applications. For more information, visit http://www.crosswarp.com/
 
About Viral Marketing
Viral marketing is a marketing strategy whereby consumers promote a companyfs product or service to each other by word of mouth, just as ga virus spreads,h thereby comparing the marketing scheme to the infection and spread of a virus.
 
About the viral marketing engine gCROSSMARC®h
CROSSMARC® is a digital protection, distribution and tracking technology which accurately manages a distribution condition of files published and introduced by end users via e-mails, blogs, and SNS in the network, while protecting digital contents such as video and music through Digital Rights Management (DRM) technology. It identifies information such as the number of times a file has been opened, the number of people that have seen or heard the file, as well as specific blogs where such files are published. This technology makes visible the effect of word of mouth communication, and makes it possible to carry out measurements of its growth and identify users with more influence in the word of mouth process. For more information, visit http://www.crossmarc.jp/
 
About Faith
Faith was the first company in the world to design and apply gring tonesh for mobile telephones and expanded its business activities not only within Japan, but also into 21 countries throughout the world including North America, Europe, the Asia-Pacific region and South America. Moreover, the company provides electronic money service used for settlement of accounts for on-line games, music distribution and e-commerce. In the United States, Faith also provides mobile telephone services (MVNO service) targeted towards a specific customer segment. In the future, Faith further aims to be a high added-value service company through the creation on a global scale of ga new scheme for the distribution of digital contentsh in various environments such as mobile telephones and PCs.
For more information, visit http://www.faith.co.jp/.
 
©2006 Faith, Inc, All Rights Reserved.