PRESS CONTACT:
Shigeyoshi Fujiwara
Corporate Communication,
Faith Inc.
ir@faith.co.jp
+81-3-5776-6255
 
Faith forms alliance in eWord-of-Mouthf marketing enterprise
- Strengthening a capital alliance with CROSSWARP,
an Internet marketing solution provider -
 
Tokyo-July 27, 2006---Faith, Inc. (Faith) (TSE: 4295) has recently entered into an agreement with CROSSWARP, Inc. (CROSSWARP), a company developing and providing viral marketing technology using the Internet, to strengthen capital ties and form a business alliance in viral marketing solution to provide game information.

Nowadays in the online games market, where new games are released one right after the other along with the spread of broadband Internet access, it is becoming extremely important for market participants to create an environment for users in which they can smoothly meet, evaluate, and play each of the new titles.

Given this situation, Faith will collaborate on the development of a new solution using the viral marketing engine called gCROSSMARCR,h developed by CROSSWARP while raising its controlling share from 4.1% to 9.4% by accepting the third-party allocation of shares undertaken by CROSSWARP. This marketing technology forms a word of mouth, user-based network, in other words a medium for distributing game image contents and attracting a large audience as it further provides a venue where it becomes possible for the users themselves, through blogs or websites, to introduce people to such contents. This new marketing promotion technique approaches users from the myriad of online communities and accelerates the growth of the game market by stimulating each userfs word of mouth advertising.

Through the strengthening of this partnership and by making use of the users reach of 12 million who access or use the services of the Faith Group companies and the partner companies, Faith will expand its gcreation of a new scheme for the distribution of digital contentsh into the field of marketing promotion and create the word of mouth solution to further attract new users.
 
About CROSSWARP
CROSSWARP supplies major content- and media-providers with web applications such as E-commerce ASP and a variety of software utilizing the Internet viral marketing engine gCROSSMARCRh and Digital Rights Management (DRM) technology. With the spread of the broadband online environment, the rise of Consumer Generated Media (CGM), and an expansion of Peer-to-Peer (P2P) networks amid an environment of dramatically changing marketing and promotion trends, CROSSWARP aims to propose a groundbreaking marketing and advertising technique through its various web applications. For more information, visit http://www.crosswarp.com/
 
About the viral marketing engine gCROSSMARC®h
CROSSMARC® is a digital protection, distribution and tracking technology which accurately manages a distribution condition of files published and introduced by end users via e-mails, blogs, and SNS in the network, while protecting digital contents such as video and music through Digital Rights Management (DRM) technology. It identifies information such as the number of times a file has been opened, the number of people that have seen or heard the file, as well as specific blogs where such files are published. This technology makes visible the effect of word of mouth communication, and makes it possible to carry out measurements of its growth and identify users with more influence in the word of mouth process. For more information, visit http://www.crossmarc.jp/
 
About Faith Inc.
Faith was the first company in the world to design and apply gring tonesh for mobile telephones and expanded its business activities not only within Japan, but also into 21 countries throughout the world including North America, Europe, the Asia-Pacific region and South America. Moreover, the company provides electronic money service used for settlement of accounts for on-line games, music distribution and e-commerce. In the United States, Faith also provides mobile telephone services (MVNO service) targeted towards a specific customer segment. In the future, Faith further aims to be a high added-value service company through the creation on a global scale of ga new scheme for the distribution of digital contentsh in various environments such as mobile telephones and PCs.
For more information, visit http://www.faith.co.jp/.
 
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