PRESS CONTACT:
Shigeyoshi Fujiwara
Corporate Communication,
Faith Inc.
ir@faith.co.jp
+81-3-5776-6255
 
Faith, Inc. announces entertainment content distribution
technology for Intel® Viiv™

- New technology connecting gIntel® Viiv™ technologyh and mobile terminals is released at IDF (Intel Developer Forum Japan 2006) -
 
Tokyo-April 6, 2006---Faith, Inc. (Faith) (TSE: 4295) announces the launching of a new service platform technology using mobile terminal, which is based on gIntel Viiv technologyh developed by Intel Corporation (Intel).

Intel Viiv technology is Intelfs platform designed to make digital contents including moving images and music accessible from practically anywhere in the house such as the living room, bedroom, bathroom, etc.

Faithfs new service platform technology offers solutions for digital rights authentication and distribution, enabling users to transfer content distributed/purchased on a mobile terminal onto other home electronic devices, and to have it optimized for each particular device.

By recording the rights information for the content the user has purchased into the mobile terminal, and by allowing the content to be temporarily played from a mobile terminal onto an Intel Viiv technology device, using short-distance transmission, the mobile terminal itself offers proof that the purchaser/right holder of the content is next to the Intel Viiv technology compatible device upon which the content is being played. As the content delivery server distributes digital entertainment optimized for each Intel Viiv technology device, content can be played on a variety of devices in its optimal format, while protecting content rights.

Faith connects mobile terminals with Intel Viiv technology compatible devices, enabling content that so far could only be enjoyed on mobile terminals to be played on wide-screen TVs and high-quality speakers. Moreover, just by connecting the mobile terminal to Intel Viiv technology compatible devices outside the house, users can literally genjoy high-quality digital entertainment anytime, anywhereh, be it at a friendfs house, in a restaurant, or in the car.

The technology was announced in the keynote speech of the Intel Developer Forum Japan 2006 (IDF), and actual booth demonstrations are featured at the forum.

Faith plans to continue its joint efforts with Intel in order to provide a new scheme for the distribution of digital contents.
 
About Intel
A global leader in the silicon technology revolution, Intel promotes development and initiatives in cutting-edge technologies and products aimed at enriching peoplefs work and life environment.
For more information, visit http://www.intel.co.jp/
 
About Intel Developer Forum
IDF is an international technology forum for leading software and hardware developers. Over 25,000 technology experts from around the world are expected to meet at the 10th IDF reunion in order to discuss Intel-based platforms and technologies, solutions, and their possible future uses.
For more information, visit http://www.intel.com/idf
 
About Faith Inc.
Faith was the first company in the world to design and apply gring tonesh for mobile telephones and expanded its business activities not only within Japan, but also into 21 countries throughout the world including North America, Europe, the Asia-Pacific region and South America. Moreover, the company provides electronic money service used for settlement of accounts for on-line games, music distribution and e-commerce. In the United States, Faith also provides mobile telephone services (MVNO service) targeted towards a specific customer segment. In the future, Faith further aims to be a high added-value service company through the creation on a global scale of ga new scheme for the distribution of digital contentsh in various environments such as mobile telephones and PCs.
For more information, visit http://www.faith.co.jp/.
 
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