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Platform Solution
- Technology Supporting Content Services
To provide users with content, technology for transfering the content itself is required. In addition, technology for playing the content must be mounted on their devices.
As a producer of the content distribution systems, Faith's Platform Solution division has been working on technology license.
The technologies required to play multimedia content, such as music, on a mobile phone are diverse and include various elements (technology to ensure quality and functionality, and to create the content data). These technologies have currently been implemented worldwide as Faith's sound technology.
In addition to the sound technology, Faith has been developing a system that links a mobile service to the broadcasting services (FM radio and digital broadcasting) as well as the rights management technology that specializes in future digital music distribution.
- Multi-platform Strategy
Faith has already been pursuing the multi-platform strategy for various platforms; PCs, game gears, car navigators, and network audio equipment as well as mobile phones.
Based on the keyword "Keep providing content", Faith will continue to actively expand the business for various platforms without limiting to mobile phones.
- Mobile Phone Sound Technology Licensed by Faith
Faith has developed the system solution "sound technology" that enables a user to download and play the music content data, such as ringtones.
- Sound Technology License Business
In the mobile phone market in Japan, Faith's mobile solution has currently been implemeted in more than 80% of the mobile phones that support downloading the ringtones.

Faith has licensed the file format specifications which determine functionality, quality, and entertainment for the content, and embedded technology for playing the content to the mobile phone manufacturers and careers both in Japan and abroad.
As, in many cases, Faith's solution is embedded in the semiconductor when provided for the mobile phone manufacturers, Faith has formed partnership with the semiconductor manufacturers.
Faith also cooperates with QUALCOMM's semiconductor business (QUALCOMM: a developer of CDMA technologies) in the W-CDMA market as well as in the CDMA market to accelerate the global business development.
- Product
Faith's technology license business for mobile phones provides a variety of products depending on the service market.
Faith provides solutions via various products. Such solutions include the provision of the content file format developed by Faith, support for the international standards including 3GPP, from 16 to 128 chords, and from 16 KHz to 44.1 KHz sampling rate effecting tones.
Different types of media that produces music are also integrated, including audio data (such as ADPCM), LED, vibe, 3D audio, image data, and text data.
These technologies are implemented in the mobile phone in various ways; by embeding them in the semiconductor, or by using software.
As the use of software has been increasing greatly, Faith has stored the know-how based on the experience to reduce operational workload and improve quality.

At the same time, the development of the product requires a product planning specific to the needs of each service market more than the technical specifications.
Faith develops the products based on the total product planning, considering the service environment, the content creation environement, network distribution system, and business situation, as well as the technical know-how.
For further information on platform solution, contact by clicking here
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