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| PRESS CONTACT: Shigeyoshi Fujiwara Corporate Communication, Faith Inc. ir@faith.co.jp +81-3-5776-6255 |
Faith, Inc. announces digital rights management technology utilizing gFeliCah |
| - Demonstration is released at the gSmart Digital Life Promotion Projecth - |
| Tokyo-June 13, 2006---Faith, Inc. (Faith) (TSE: 4295) announces the launching of a new authentication technology to protect safely and conveniently digital rights related to audio/video content utilizing FeliCa, a non-contact IC card. Thanks to the new technology, digital entertainment which so far was accessible only on the mobile phone through which it was purchased can be enjoyed on TVs, PCs, game consoles and other terminals compatible with FeliCa, by simply placing a mobile phone equipped with a FeliCa chip over a reader. In the new authentication technology, digital rights information for content purchased over a mobile phone is first recorded into the FeliCa chip. Next, digital rights information is authenticated through a FeliCa port and high resolution video content optimized for terminals such as PCs is replayed. The use of the mobile phone for personal authentication upon each playback helps to prevent fraud such as ID and password misappropriation, as well as illegal reproduction, because it is relatively unlikely for mobile phones to be misused by somebody else. Moreover, it provides an interface featuring user-ease, since the content can be enjoyed just by placing the mobile phone over the reader. Faith will apply the new authentication technology in order to implement a variety of solutions linking FeliCa-compatible terminals and mobile services. |
| About the Smart Digital Life Promotion Project The Smart Digital Life Promotion Project has been initiated by Intel Corp., Bitwallet Inc. and Microsoft Corp. to create an environment which facilitates the smart, convenient, safe use of e-commerce and personal authentication via PCs and other terminals, by people of all generations from children to the elderly in the context of everyday life, without the need of special skills or knowledge. The use of the non-contact IC card technology FeliCa will promote gsmart digital life.h |
| About FeliCa FeliCa is a non-contact IC card technology system with in-built memory and wireless communication chips. The card can be cast over a reader for handling data such as settlement of payment transactions. It has a security mechanism that makes it difficult to forge or reconstruct, and is the worldfs first ISO/IEC15408EAL-certified non-contact card. Since FeliCa enables one card to handle multiple types of data, it can create a card for performing various functions such as electronic money, pre-paid card for public transportation, employee ID card, student ID card, entry/exit pass, etc. These data are managed independently within the FeliCa chip, being possible to set individual access rights, and enabling safe interoperation among a variety of services. |
| About Faith Inc. Faith was the first company in the world to design and apply gring tonesh for mobile telephones and expanded its business activities not only within Japan, but also into 21 countries throughout the world including North America, Europe, the Asia-Pacific region and South America. Moreover, the company provides electronic money service used for settlement of accounts for on-line games, music distribution and e-commerce. In the United States, Faith also provides mobile telephone services (MVNO service) targeted towards a specific customer segment. In the future, Faith further aims to be a high added-value service company through the creation on a global scale of ga new scheme for the distribution of digital contentsh in various environments such as mobile telephones and PCs. For more information, visit http://www.faith.co.jp/. |
| ©2006 Faith, Inc, All Rights Reserved. |